Monthly Archives: August 2017

Lori Senecal’s Insight of Modern Marketing Trends

Currently, digital marketing trends are continuously evolving. As the number of daily social media users increases, businesses are devising new marketing and advertising strategies to exploit opportunities. Advertising guru Lori Senecal recently provided insights on advertising trends expected to dominate the industry.

On the other hand, the emergence of new technologies, the proliferation of the internet, and the ubiquity of mobile devices necessitates adopting new marketing techniques. Companies wishing to benefit must learn how to integrate digital technologies in brand management. With Facebook and Google controlling a significant share of global web traffic, it is important that companies use these tools to drive sales. Both platforms provide marketers with excellent exposure forums. Check out Crunchbase to know more.

With this in mind, industry experts are grappling with the challenge of ad blockers. With approximately 93% of web users using ad blockers, it is challenging reaching intended audiences. Internet ads typically interrupt users while they are doing something else. In turn, this results in user filtering adverts altogether which affects the effectiveness of ad campaigns affecting sales and brand awareness. Visit Adweek for more info.

Despite this being so, a Lori suggests that business should embrace the use of shorter ads, age sensitive ads, mobile advertising, person to person marketing, chat marketing, and guerilla marketing techniques.

About Lori Senecal

Lori Senecal, CP&B’s current CEO is regarded as the advertising industry’s thought leader and guru. Since joining CP&B, Lori has been deeply involved in the company’s global business operations. In this capacity, Lori has been responsible for revolutionizing the business’s operations. Upon assuming the mandate, she helped transform CP&B into a global leader in the advertising industry. Through her commitment to proactive personal publicity, the company has achieved new growth, higher revenues, and a coterie of capable employees. For more details visit Salary.

For example, CP+B staff grew from 250 employees in 2015 to 900 employees globally. Lori Senecal was instrumental in the CP&B’s winning of advertising contracts with companies such as American Airlines, Hershey, Infiniti, and PayPal. Besides that, she helped CP&B win the Titanium Grand Prix award at the Cannes Film Festival. Though perceived as a shy and reserved individual, Lori believes in transcending stereotypes about women in the modern business environment. Her various achievements have proven her as an intelligent, innovative, influential advertising, and marketing executive.

Reference: http://affiliatedork.com/lori-senecal-shares-current-trends-for-creating-powerful-facebook-ads

Norman Pattiz and Norman Lear Teaming Up for the Best Podcasts!

Today, it was publicly declared that the legendary architect and brilliant producer of amazing sitcoms such as “All in the Family”, “Maude”, “One Day at a Time”, “The Jeffersons” and “Good Times” will be bringing his genius to the world of PodcastOne. Norman Lear reformed and vastly improved American television and now he has set his creative eye on the world of Podcasting. Norman Lear’s dubious and unique voice is known to break through boundaries and paired with a microphone, his weekly podcasts will be mind-blowing.

Founder and Executive Chairman of PodcastOne, Norman Pattiz revealed that Norman Lear’s podcast will be called “All of the Above with Norman Lear”. The focus of his casts will be a large variety that includes:

*Family

*Comedy

*Music

*Conversation

*Current Events

*Politics

*Social Issues

Beginning May 1st, these entertaining episodes will include viewpoints from celebrities, political parties and other people from all works of life. In addition, Lear will also be joined by his good friend, Paul Hipp. Paul is known for his success as an actor and composer. Having known Lear for quite some time, Norman Pattiz knows that this addition to PodcastOne’s programming will be huge and will create a huge impact on listeners.

(*resource: https://finance.yahoo.com/news/norman-pattiz-announces-hollywoods-legendary-204000537/ )

NORMAN PATTIZ

PodcastOne creator and Executive Chairman, Norman Pattiz, is well known for producing the best podcasts in the industry. A proud American, Pattiz is a National Radio Hall of Fame member. He also founded the radio network Westwood One in 1976; the biggest radio networks, as well as the world’s best media companies. Learn more: http://inspirery.com/norman-pattiz/

Norman has a long established career when it comes to radio broadcasting. He became a member of the board of regents of the University of California in 2001. He remains chair of the Regents Oversight Committee and the board of Lawrence Livermore, as well as Los Alamos National Security LLC. Pattiz has many accomplishments, including being the winner of the Giants of Broadcasting Award given by the Library of American Broadcasting.

Sweetgreen is The Ultimate Model of the Modern Food Chain

Sweetgreen is the ultimate model of the modern successful food chain. It has forty locations, and there are always long lines in each one of them. If someone were to think about starting a new food chain today, they would definitely want to model their food chain after Sweetgreen and their successful business model.

Sweetgreen always has food that is only locally grown, organic, fresh, and healthy. These are the qualities that are sought after in today’s world of food.

Nathaniel Ru is the co-founder of Sweetgreen. He says that his company stands for something. It stands for providing people will quality food that is actually good for you and your body. However, their innovation is not limited to food. They are also ahead of all the others when it comes to technology.

The founders of Sweetgreen have been interested in tech since they were in college. Now, over thirty percent of all orders from Sweetgreen is done online or through an app. Another innovation of Sweetgreen is the way they interact with customers.

They are very interested in making sure that they know who their customers are and that they understand their needs and concerns. That is why the management of Sweetgreen makes sure to close down its offices at least once a year. Learn more about Nathaniel Ru: https://www.linkedin.com/in/nathaniel-ru-b04a7310

People who work in all five offices actually go out into the food chain restaurants and work there personally. What does this lead to? It leads to the management being able to understand their customers. This way, they can make improvements to the way they run the food chain.

Nathaniel Ru founded Sweetgreen right after he graduated from Georgetown University. There, he took an entrepreneurship class with two of his friends, who all realized that there were not enough healthy eating options in Georgetown. That is why they decided to start a food chain that is healthy right after they exited college.

Nathaniel told Fortune Magazine in an interview that he knew he was going to succeed and that Sweetgreen would stay around for a long time after their first winter. That is when all the college students go home on vacation.

However, Sweetgreen was still a major hit, even though most of the colleges students were not even there. Nathaniel and his partners started Sweetlife in 2010. It is the largest food and music festival in the country. Thousands of people show up every single year.