Currently, digital marketing trends are continuously evolving. As the number of daily social media users increases, businesses are devising new marketing and advertising strategies to exploit opportunities. Advertising guru Lori Senecal recently provided insights on advertising trends expected to dominate the industry.
On the other hand, the emergence of new technologies, the proliferation of the internet, and the ubiquity of mobile devices necessitates adopting new marketing techniques. Companies wishing to benefit must learn how to integrate digital technologies in brand management. With Facebook and Google controlling a significant share of global web traffic, it is important that companies use these tools to drive sales. Both platforms provide marketers with excellent exposure forums. Check out Crunchbase to know more.
With this in mind, industry experts are grappling with the challenge of ad blockers. With approximately 93% of web users using ad blockers, it is challenging reaching intended audiences. Internet ads typically interrupt users while they are doing something else. In turn, this results in user filtering adverts altogether which affects the effectiveness of ad campaigns affecting sales and brand awareness. Visit Adweek for more info.
Despite this being so, a Lori suggests that business should embrace the use of shorter ads, age sensitive ads, mobile advertising, person to person marketing, chat marketing, and guerilla marketing techniques.
About Lori Senecal
Lori Senecal, CP&B’s current CEO is regarded as the advertising industry’s thought leader and guru. Since joining CP&B, Lori has been deeply involved in the company’s global business operations. In this capacity, Lori has been responsible for revolutionizing the business’s operations. Upon assuming the mandate, she helped transform CP&B into a global leader in the advertising industry. Through her commitment to proactive personal publicity, the company has achieved new growth, higher revenues, and a coterie of capable employees. For more details visit Salary.
For example, CP+B staff grew from 250 employees in 2015 to 900 employees globally. Lori Senecal was instrumental in the CP&B’s winning of advertising contracts with companies such as American Airlines, Hershey, Infiniti, and PayPal. Besides that, she helped CP&B win the Titanium Grand Prix award at the Cannes Film Festival. Though perceived as a shy and reserved individual, Lori believes in transcending stereotypes about women in the modern business environment. Her various achievements have proven her as an intelligent, innovative, influential advertising, and marketing executive.