José Auriemo Neto continues to lead JHSF into new markets.  

Founded as JHS in São Paulo, Brazil in 1972 JHSF has evolved to become one of the biggest real estate company in the country. It has been able to grow by overcoming a number of challenges in the country to continuously post impressive results and now has assets worth more than R$ 4.5 billion. And 384 million in revenue as of 2016.

The company was founded by two brothers Fábio and José Roberto Auriemo. At the time it was a simple construction company, but as the days went by, they became more ambitious and began taking on their own projects. This would spur its growth, and they were soon doing large projects including malls and airports.

JHSF would become the first company to develop a mall that had a subway station. Shopping Metrô Santa Cruz would become an enviable development and the traffic it attracted soon after its development would make it one of the most successful projects the company ever undertook. This would encourage the company to continue looking for more opportunities in the mall segment. In the coming years, they have developed the Bela Vista, Cidade Jardim, Ponta Negra, and Catarina Fashion Outlet. This has been one of the most successful ventures for them and would spark interest from other developers with BR Malls offering to buy the Shopping Metro Santa Cruz a deal that was concluded in 2010. The Catarina Fashion Outlet which is their latest gem is a high-end shopping area. It is considered one of the first to venture into the Brazilian luxury market and do so successfully.

The growth of JHSF has been drive-by among other things the dedication of its staff. The current chairman of the board of directors José Auriemo Neto has been with the company for some years. After completing university at Fundação Armando Álvares Penteado (FAAP) University in São Paulo, he would continue from where he had left off working for them. He would take on building Parkbem a parking lot division for the company and later oversee its management. This was no mean task, but it would prepare him for future responsibilities like the position he holds today.

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