If someone has a bad experience with a company, they are likely to tell over ten people. If someone has a good experience, they are likely to tell three to four people. This means that it is much easier to keep a new customer than it is to gain a new one. This is why all companies prefer to keep old customers as long as possible.
Agera Financial showed that it understands this by earning the Zero Complaints award from the Better Business Bureau. How did they do this? By using good customer service skills. Using these skills meant that no one reporged the investment firm to the organization. The BBB works to improve customer service and company involvement in the community. Read More.