Category Archives: Marketing Strategist

The Success Story of Carlos Alberto De Oliveira Andrade

Carlos Alberto is the current chairman and founder of CAOA, the largest manufacturing conglomerate and automobile distributor in Latin America. Carlos started venturing into the automotive business in 1979 after he had ordered one Ford Landau from the Ford dealership located at Campina Grande, but the vehicle wasn’t delivered because that dealership company went bankrupt before it was delivered. Dr. Carlos took advantage of this and proposed that the ownership of the company be passed to him to be retribution for the prepayments he had made.

The Ford dealership was transferred to Dr. Carlos, and he changed the name of the company to CAOA. Dr. Carlos became an entrepreneur, and he began to manage the business. In 1992, Brazilian government allowed opened doors for the importation of foreign vehicles. CAOA began importing Renault vehicles, a French franchise and it was considered as the first when it comes to imported cars.

In 1998, CAOA began importing Subaru vehicles, a Japanese brand. Another company was previously selling the Subaru brand in Brazil, but when CAOA took over the sales of Subaru cars tripled within a year. The following year CAOA took over the sale of Hyundai vehicles from two distributors who were unsuccessfully represented in Brazil. As a result of marketing strategies developed by Carlos Alberto de Oliveira Andrade, the two brands of Subaru and Hyundai became the leading in the market.

In the year 2006, CAOA was recognized as the biggest dealer when it comes to Ford cars in Latin America. It was also considered as the exclusive distributor and importer of Hyundai and Subaru vehicles in Brazil. During 2007, Dr. Carlos and his team inaugurated the first automaker shop in Brazil. The plant was Dr. Carlos’s dream, and it was exclusively for Hyundai vehicles. The business was built using Dr. Carlos’s resources.

Dr. Carlos managed to win various awards. The first award was the “Good doer Company”, which was as a result of the company’s participation in reforestation. The second award was that of being the best distributor of the year. He also won an award for being the best in terms of sales and after sales.